My name is Alan, and I love food. I love making it, sharing it and most of all, tasting it. However, my love affair with food changed when a health concern forced me to become gluten-free.

Avoiding a meat pie was easy (although I'd still love one), but it was a shock to discover how many foods contain gluten, even the soy sauce that I had on my yummy sushi. Sometimes, I bought foods I thought were gluten-free and found they weren't.

One day I returned from the supermarket with a product that was sugar-free, dairy-free, organic and everything else you could imagine except gluten-free. So, after throwing it in the bin, I remained hungry and $10 lighter and thought there must be a better way.

This was the lightbulb moment that led to the Gluten-Free Shop.

Our aim is to offer alternatives to products containing gluten and provide you with more choice. It’s early days for the Gluten-Free Shop, so if we don’t have the product you need, please let us know, and we'll do our best to find it.

When it comes to gluten-free food, we’re all about making life as normal as possible. We provide the recipes and ingredients to make yummy meals, plus quick and easy ready-mix options.

We're not a health company, so we're not here to tell you what to eat. We're here to create choices you may not have known about, including savouries, sweets, quick snacks and family meals.

For those with coeliac disease, eating the wrong food can be disastrous. The Gluten-Free Shop has created a filter to quickly identify products with the Coeliac NZ cross-grain logo. If you are coeliac, use the filter to make your shopping experience safe and easy. You can also do the same if you're looking for dairy-free, FODMAP, keto or other allergens.

The Gluten-Free Shop launch has been such an enjoyable experience because it's been a family affair. My wife and daughters have helped with lots of creative suggestions and have enjoyed taste testing the recipes. My design guru and sister-in-law Stephanie has built this fantastic website and created our marketing materials. Family friend Jo, who is gluten-free, finds fabulous products, handles all social media, and deals with customer service. Ask a question, and Jo will be there to help you.

When it comes to sustainability, I’ll leave these little cherubs to do the talking.

Product Type

The product type can be found at the top of the sidebar filter, enabling you to quickly filter and drill down through the category products.

Shopping List

While viewing a product list, click the heart icon on the top left corner of the product to add it to your Wishlist. Create multiple  shopping lists which can be used for quick purchase next time! Don't forget to create an account!

Search Function

Use the search function in the menu bar to quickly search for a brand, product type or anything else you might need!